A New Kind Of House Hunt: Real Estate v.2.0

I’ve noticed something in my metropolitan Seattle neighborhood recently: red and white signs popping up where John L. Scott, Windermere and Coldwell Banker signs formerly snuggled comfortably into the ground.

With home sales slowing, sellers are trying to find more creative ways to list their properties and save on selling costs. One of those ways? Getting rid of the middleman.

2006 and 2007 brought an onslaught of online real estate companies designed to automate the buying and selling process as a broker, saving both the buyer and the seller money.

Four of the most well-known companies in this category are Trulia, Zillow, Terabitz and Redfin. Despite the slump in the real estate market, all four have received great amounts of funding from large VCs within the last two years.

All of this got me thinking...

The idea that a product could sell even in a market slump is an interesting one. And even though real estate has cooled off in most parts of the world, these companies are still trending upwards, though not as quickly as first anticipated. They provide a cheap alternative to selling and marketing in an otherwise deteriorating market.

The clear benefit that buyers and sellers alike see in these companies is the elimination of the middleman. And some of these sites, specifically Trulia, are becoming more and more user-friendly.

Case in point?

Trulia launched their new Trulia Publisher Platform in January, allowing publishers use their search technology, with listings, under the umbrella of a publisher’s co-branding, all at no cost to the publisher. This is essentially the real estate world’s equivalent of using Google AdSense to advertise properties, but in a much more cost- efficient way.

It’s a win-win. Publishers get real estate-related traffic back from Trulia, and users get the benefit of co-branding with larger publishers. Mark my word, this will change the game of web marketing and advertising for real estate.

Zillow’s answer to Trulia’s Publisher Platform is a new feed format that will work in conjunction with Trulia – but stay tuned -- more on that tomorrow.

Labels: , ,

Subscribe to NuWire's free weekly investment newsletter:
  
Your information will not be shared

26 comments:

July 10, 2016 at 5:02 AM Denisa Cretu said...

Very interesting blog. A lot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know.
juegosfrivas , kizidaily , friv2gamers

January 13, 2017 at 1:20 AM jessica jones said...

This comment has been removed by the author.

January 13, 2017 at 1:24 AM jessica jones said...

I like the way you presented the idea. It is really great. As a professional writer, I wish to follow your style to work for case study report writing services.

Teddy Day Sms
Happy Rose Day

February 17, 2017 at 3:06 AM Raj Verma said...

Nice read.
Happy Mothers Day

March 26, 2017 at 10:49 PM Aliabhatt said...

Easter in like manner called Pascha or Resurrection Sunday, is a festival and event recognizing the recovery of Jesus from the dead, depicted in the New Testament as having occurred on the third day of his burial after his execution by the Romans at Calvary. It is the flawlessness of the Passion of Jesus, went before by Lent (or Great Lent), a forty-day time of fasting, supplication, and pay.
https://en.wikipedia.org/wiki/Easter
Easter Quotes


July 20, 2017 at 7:54 AM Phoenix Fun said...


November 10, 2017 at 2:21 AM WWE Entertainment said...


December 14, 2017 at 5:37 AM DAILY Tech Talk said...


February 21, 2018 at 9:31 AM Ananta Dev said...


March 7, 2018 at 11:49 PM Mumbai Wala Dost said...


April 20, 2018 at 12:25 AM Ananta Dev said...


September 30, 2018 at 10:02 PM Unknown said...


October 3, 2018 at 1:58 AM Julie T. Kirwan said...


November 15, 2018 at 1:29 AM DAILY Tech Talk said...


December 1, 2018 at 1:49 PM Admin said...


December 18, 2018 at 8:28 AM Unknown said...


December 31, 2018 at 9:25 AM Unknown said...


January 21, 2019 at 5:04 AM Raja said...


January 25, 2019 at 2:00 AM Cipry Cipro said...

Sono stato molto contento di scoprire questo fantastico sito. Volevo ringraziarti per il tuo tempo grazie a questa meravigliosa lettura.
Gioca gratis i giochi friv multiplayer
Ho sicuramente amato ogni cosa e l'ho salvato come preferito per guardare nuove informazioni nel tuo sito web. Grazie!

January 25, 2019 at 2:38 AM keshi sharma said...

Penn foster is basically an online career education platform that promises to build the best out of you. Penn Foster Student

March 1, 2019 at 10:24 PM Admin said...


March 18, 2019 at 6:14 AM snakey said...

https://aao-kuchh-sikhe.blogspot.com/2019/03/hosting-meaning-in-hindi-what-is-web-hosting.html?m=1

https://aao-kuchh-sikhe.blogspot.com/2019/03/hosting-meaning-in-english-what-is-web-hosting-in-english.html?m=1

https://aao-kuchh-sikhe.blogspot.com/2019/03/best-affiliate-programs-for-bloggers.html

https://aao-kuchh-sikhe.blogspot.com/2019/03/how-many-languages-in-india-.html?m=1

https://aao-kuchh-sikhe.blogspot.com/2019/03/Free-backlinks-checker-tool.html

https://aao-kuchh-sikhe.blogspot.com/2019/03/what-is-cloudera-hadoop.html?m=1

https://aao-kuchh-sikhe.blogspot.com/2019/03/how-to-calculate-percentile.html

https://aao-kuchh-sikhe.blogspot.com/2019/03/what-is-blogging-website.html

https://aao-kuchh-sikhe.blogspot.com/2019/03/types-of-server-in-networking.html

April 10, 2019 at 6:31 AM Anonymous said...


April 19, 2019 at 7:21 PM Madoo said...

This is really an amazing blog. Your blog is really good and your article has always good thank you for information

โปรโมชั่นGclub ของทางทีมงานตอนนี้แจกฟรีโบนัส 50%
เพียงแค่คุณสมัคร Gclub กับทางทีมงานของเราเพียงเท่านั้น
ร่วมมาเป็นส่วนหนึ่งกับเว็บไซต์คาสิโนออนไลน์ของเราได้เลยค่ะ
สมัครสมาชิกที่นี่ >>> Gclub online

April 19, 2019 at 7:25 PM Yakru45 said...


Excellent Post as always and you have a great post and i like it

เว็บไซต์คาสิโนออนไลน์ที่ได้คุณภาพอับดับ 1 ของประเทศ
เป็นเว็บไซต์การพนันออนไลน์ที่มีคนมา สมัคร Gclub Royal1688
และยังมีเกมส์สล็อตออนไลน์ 1688 slot อีกมากมายให้คุณได้ลอง
สมัครสมาชิกที่นี่ >>> Gclub Royal1688

April 26, 2019 at 2:32 AM Admin said...


Post a Comment

Home

© 2010 NuWire Investor and NuWire, Inc. All Rights Reserved.