Starbucks’ Shot At Web 2.0: MyStarbucksIdea.com

This week, Starbucks rolled out their new customer service site to mixed reviews. MyStarbucksIdea.com seeks to act as a social networking site for Starbucks customers, but falls short by a long double shot.

The site allows users to interact through discussion boards, and to share ideas for ways the stores, products and company can be improved. Users vote on each other’s ideas, and then see the changes in action. It seems that in an effort to really learn their customer, Starbucks has engaged Web 2.0 with the age-old suggestion box and slapped it with the popular "social networking’". Wrong.

The 40-some odd "Idea Partners" describe their site by saying, “My Starbucks Idea is an online community dedicated to sharing and discussing ideas and allowing you to see how Starbucks is putting top ideas into action,” mentioning that issues specific to your Starbucks experience should still be mentioned in the Contact Us section of Starbucks.com.


So this site is for high-level, pie-in-the-sky ideas, right? As it turns out, not really: It’s actually a popularity contest! As the site says, “Everyone helps decide by voting. Ideas posted to the ‘Popular Ideas’ section of the website (determined by using an algorithm based on number of points, number of comments and recency of post) will be considered, but our Idea Partners may also choose ideas simply because they think they’re promising.” So, if you’ve got an idea, submit it—it’ll be up to the user community to determine the idea’s validity and relevance and vote it into popularity.


The site gets it right in its intention to be an arena of community discussion for consumers. Because I’m a big advocate of networking—and an even bigger advocate of brainstorming—the basic functions of this site may be useful for someone like me, who enjoys (nay, needs) her perfect daily double shot of espresso, with two inches of steamed soy, with soy foam on top, please. And, at $3.79 a pop (plus the occasional pastry. Okay, who am I kidding?)—my voice had better be heard.


But enough on this, I need to go finish my coffee.

Labels: , , , , , , ,

Subscribe to NuWire's free weekly investment newsletter:
  
Your information will not be shared

61 comments:

April 30, 2016 at 6:42 AM Unknown said...

This is an informative post review. I am so pleased to get this post article and nice information. I was looking forward to get such a post which is very helpful to us. A big thank for posting this article in this website. Keep it up.
juegosfrival | friv400game | friv2gamers | denygiochi | denyjeux

November 6, 2016 at 2:26 AM rahul said...

local vote provides voter guides for local election in the US . We provide you election guide like where to vote and how to vote.

January 24, 2017 at 3:39 AM cathrynzbrown said...

good It generates water devoid of chlorine taste and smell, and pur water filter pitcher the filter based upon the time the filter has actually remained nice.

February 18, 2017 at 1:31 AM virginiadavis said...

good it's really needed for any type of application imobdrodownload.com experience better buffering and also streaming. best.

April 10, 2017 at 2:59 AM Regina Hilary said...


Wonderful blog! I found it while searching on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks.
2048 online | tanki online 3

April 13, 2017 at 11:06 PM ruthduff said...

FaceTime are among the most adored apps, FaceTime for Android None-the-less it's an exceptional video clip calling.

June 9, 2017 at 4:15 AM dellamccabe said...

you to install this terrific application on your smart device. xhub app this application is just for grownups and also we expect others.

August 7, 2017 at 1:12 AM Richard C. Lambert said...

I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well..
go to my site

August 7, 2017 at 1:50 AM Richard C. Lambert said...

This is truly an practical and pleasant information for all. Thanks for sharing this to us and more power
go to my blog

August 8, 2017 at 12:54 AM Robert said...

This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.
web

August 26, 2017 at 4:33 AM kathleenrobinson said...

Have mistaken them in different cases. For example, www.theicloudlogin.com their first storage space choice to backup.

October 20, 2017 at 4:15 AM sikat said...

Use this article to increase your knowledge . cara menggugurkan kandungan

November 4, 2017 at 3:08 AM GinaSchaal said...

fairly like receiving a package at your front door. All of us get Tracking The latest amongst the a number of worth enhancements being

December 26, 2017 at 1:34 AM JohnrMunozas said...

In amazement while every little edge of your swimming pool gets cleaned up to perfection. poolcleaner the high temperatures make a dive in the pool irresistibly alluring.

February 26, 2018 at 9:11 PM Unknown said...

Thanks for sharing this information. I really like your blog post very much. You have really shared a informative and interesting blog post with people..


imessage for mac
imessage on android

March 19, 2018 at 2:04 AM Bloons tower defense 5 said...

I feel it interesting, your post gave me a new perspective! I have read many other articles about the same topic, but your article convinced me! I hope you continue to have high quality articles like this to share with veryone!
happy wheels

March 21, 2018 at 10:57 PM tinakmoffatas said...

You're not sure of, nevertheless small they might seem and also ideally change. POF Login From those outcomes, you need to find and open the genuine one and open it.

May 18, 2018 at 11:30 PM sheliacdealbaas said...

The mobile parts have some fascinating points occurring. officail site regularity which is either month-to-month or semi regular monthly.

October 24, 2018 at 8:01 PM Người đưa tin said...

Starbucks is a well known coffee brand in the world. Starbucks is headquartered in Seattle, Washington, USA; In addition, the firm has 17,800 stores in 49 countries, including 11,068 stores in the United States, nearly 1,000 stores in Canada and more than 800 stores in Japan.
Vietnamese hair
Vietnam hair

November 9, 2018 at 3:57 AM admin said...

we are going to share some of the most important information regarding Chase Bank Login.

November 12, 2018 at 3:07 AM mcdvoicesurvey said...

Americanexpress.com/confirmcard is online portal for Amex card confirmation provided by American express officially.

November 13, 2018 at 3:08 AM mcdvoicesurvey said...

We also going to tell you about the customer service number of the sears credit card login that will help you to

get the solution for each and every problem and also get the answer for every sort of question.

November 19, 2018 at 2:57 AM mcdvoicesurvey said...

If you are looking to get the complete information for the Healthfusion Login then you are at the right place, because here we will tell you complete information.

December 5, 2018 at 3:36 AM admin said...

Want to know the customer service phone numbers of companies that works? Try 1800numbers.online and you will get much more than that.

December 22, 2018 at 2:30 AM admin said...

sweepstakesguide lists latest free sweepstakes, contests and giveaways. Enter the best online community to win cash, gifts and other dream prizes. sweepstakesguide is your complete guide to Online Opinion and Feedback Surveys.

December 24, 2018 at 3:32 AM admin said...

Want to Pay Bills of Credit Card and Access Account Online, simple

follow Credit Card Login process with Creditcardlogin.cc

January 2, 2019 at 4:56 AM admin said...

If you want to take participation in this Papa Survey, it will be great opportunity for you to get quick and fast survey and you are lucky you will get quick result. Here you can share your opinion and personal experience.

April 15, 2019 at 3:41 AM isaacball said...


April 21, 2019 at 2:37 AM Anonymous said...


July 10, 2019 at 3:55 AM nirja12 said...



Nice blog, the article you have shared is good.This article is very useful. My friend suggest me to use this blog.
surveydetails

July 15, 2019 at 2:49 AM nirja12 said...

I have read your excellent post. This is a great job. I have enjoyed reading your post first time.

surveyexpert

July 18, 2019 at 4:35 AM greek said...




Nice blog, the article you have shared is good.This article is very useful. My friend suggest me to use this blog.

pradhanmatri-yogna

July 20, 2019 at 9:43 AM David Russel said...


July 20, 2019 at 9:43 AM David Russel said...


August 12, 2019 at 8:07 PM tractor said...

Thannks For Sharing
Login Guide

August 12, 2019 at 11:53 PM Angel Claudia said...

Our Buy Term Papers Online services prices are not prohibitive to anyone seeking assistance in developing their research papers. Our Custom Research Paper Writer are presented promptly to keep all the necessary timeframes and deadlines that our clients may have.

August 24, 2019 at 2:33 AM Teresa Halminton said...

Thank you so much! I learned a lot from the insight you shared.
pictame

January 30, 2020 at 6:34 PM Susan said...

It’s difficult to get knowledgeable folks on this topic, but the truth is be understood as what happens you’re preaching about! Thanks. Find out today's Celebrity birthdays and discover who shares your birthday. We make it simple and entertaining to learn about celebrities.

July 1, 2020 at 10:37 PM kabir pathan111 said...

Are you finding new and updated Pizza Hut Menu Prices UK or Pizza Hut Menu UK Prices 2020 on the Internet? Then, this is the best place for you.
http://menupricelist.co.uk/pizza-hut-menu-prices-uk/

July 4, 2020 at 9:07 AM https://surveytaker.info/www-tellthebell-com-survey/ said...

So, check what you’ll be charged in 2020 for different sizes of Pizza Hut’s menu UK with prices in the following section.

http://menupricelist.co.uk/pizza-hut-menu-prices-uk/

July 9, 2020 at 11:20 AM ROTING 841 said...


The participants probably should note here that only those will receive a free entry who satisfy all the terms and accomplish an online customer feedback survey. Follow the instructions below to get your free entry in the sweepstakes event now.

https://surveytaker.info/www-tellgamestop-com-survey/

July 11, 2020 at 1:46 AM suntonsten said...

All the customers who have participated in an online survey get a free validation code at the end of the feedback survey website. This validation code is redeemable at the store that can offer visitors $10 OFF Coupon Code on the purchase of $50 or above on their next purchase. It is so simple to get a free validation code just by sharing feedback. However, it is necessary to meet terms and serve survey steps to get FREE $10 OFF FOOT LOCKER GIFT CARD.


https://surveytaker.info/www-footlockersurvey-com/

July 22, 2020 at 2:14 AM gobkf 555 said...

So, this is what we’d share with you, the latest, up-to-date River Exe Cafe Prices, River Exe Cafe Menu, and River Exe Cafe Hours. Want to mention anything special about River Exe Cafe Prices or River Exe Cafe Menu, write us below.

http://menupricelist.co.uk/river-exe-cafe-menu/

July 23, 2020 at 9:27 AM jotigm 444 said...

Qdoba Listens Survey is the customer satisfaction feedback survey portal introduced by the Qdoba Restaurant company for its customers, where visitors and customers can share their visit experience and customer feedback.


July 29, 2020 at 2:30 AM rosnu 789 said...

Here on this page, I am going to share detailed information about Per Tutti Menu Prices. You can also find here the Per Tutti A La Carte Menu, Per Tutti Lunch Menu, Per Tutti Dinner Menu, Per Tutti Kids Menu, and Per Tutti Drinks Menu.


July 30, 2020 at 9:33 PM lovis 345 said...

The primary purpose of this feedback survey is to get reviews from the customer on their satisfactory visit to the restaurant accordingly to their experience. The restaurant company gives high importance to its customers, and so considers each and every participant’s feedback with high emphasis.


July 31, 2020 at 10:46 PM Boyit 669 said...

Sipson Tandoori is one of the most crowded Indian restaurants in the United Kingdom. Sipson Tandoori offers a great range of Indian foods from veg to non-veg dishes with a great taste to enjoy. Unfortunately, it’s hard to find genuine Sipson Tandoori Menu with prices on the internet.

August 1, 2020 at 9:36 AM Anonymous said...

MyLongJohnSilversExperience Survey is the customer experience feedback portal introduced by the Long John Silver’s Fast food restaurant company that allows visitors to share their experience and satisfaction at the outlet.


August 1, 2020 at 9:37 AM Anonymous said...

MyLongJohnSilversExperience Survey is the customer experience feedback portal introduced by the Long John Silver’s Fast food restaurant company that allows visitors to share their experience and satisfaction at the outlet.


August 3, 2020 at 7:35 AM Nick001 said...

This comment has been removed by the author.

August 3, 2020 at 7:36 AM Nick001 said...

Thank you for sharing great content. It was a very interesting story. To achieve success today, in my opinion, a person should be talented in everything. I admire the young guys who, from scratch, are raising multimillion-dollar companies. It is wonderful to watch this. To develop our talents, we need to learn something new every day of our life. In our time, learning has become both more difficult and easier, harder because curriculum is improving but the level of necessary knowledge is growing. It’s easier because the guys from https://domyhomeworkfor.me/algebra-homework-help continue to help students solve problems of varying complexity. Have a great day and good luck!

August 14, 2020 at 3:01 AM ronika 954 said...

The primary purpose of this feedback survey is to get reviews from the customer on their satisfactory visit to the restaurant accordingly to their experience. The restaurant company gives high importance to its customers, and so considers each and every participant’s feedback with high emphasis.


August 14, 2020 at 10:17 PM raju 777 said...

Red Dog Saloon Restaurant offers Special fast foods and breakfast with a warm welcome and friendly services. Though, it’s hard to find the latest Red Dog Saloon Menu with Prices on the web.


August 28, 2020 at 3:27 AM hacijy567 said...

Also, Garageband Offers The Ability To Record Sound In Both 16 Bit & 24 Bit Audio Resolution. Also, Garageband Provides Tuning System To Correct Pitch And Imitate Auto Tuning Effects When The Track Was On Maximum Level.

Garageband Music Creator

September 22, 2020 at 8:04 PM Joki 25 said...

I really like following your blog as the articles are so simple to read and follow. Excellent. Please keep up the good work.

click here this line:Nike UK Customer Experience Survey

Thanks for sharing such a great blog.

October 17, 2020 at 11:06 PM Unknown said...


December 14, 2020 at 5:06 AM shorya said...

Looking for the best fitness bands under 5000. These days almost everyone is looking for a fitness tracker with a budget of under Rs 5,000. best fitness trackers band under 5000

April 28, 2021 at 7:46 AM nathangamer said...

hi there, thanks for your blog

Native Casinos here

August 25, 2021 at 2:56 AM Unknown said...

Back in my student years, I became seriously interested in gambling, there were even a couple of professional tournaments. This is not a joke and not a way of earning money, therefore, before the first deposit, it is worth checking for a quality $4 deposit casino trust platform. Peace to everyone, and good luck

September 26, 2021 at 2:59 AM Mishenko said...

If you want to buy the best analytical paper available, you want to buy it from a specialized school writing service. To get started, read the great post to read about top essay writing services.

December 13, 2021 at 9:59 PM Rita said...

It's really a nice and helpful piece of information. I'm glad that you shared this helpful info with us. Please keep us informed like this. I want to say it would supply up to
HTC Desire 12+

Post a Comment

Home

© 2010 NuWire Investor and NuWire, Inc. All Rights Reserved.