Franklymls.com: The First Wiki MLS

Franklymls.com, the first wiki MLS, officially launched in early April promising enhanced searchability, more user-friendly tools and—most importantly—the ability to communally modify postings.

Founder Frank Llosa of Frankly Realty in Virginia says on his blog, “The goal is to add information, and not opinions…competing agents come together to give what the customer wants...more info and photos.”

The site also has a point system to reward agents with outbound links to their sites. One point is awarded for posting a comment, and ten points are awarded for adding a photo album. The user with the most points for a given property gets a link back to their website, and most likely, any business from buyers who view that property through Franklymls.

Two very important things are happening with this site: First, buyers and agents alike now have an all-in-one MLS that focuses on the details of properties, and someday may compete with larger brokerages who have built extensive MLS search pages on their sites. Secondly, the site is an excellent source for buyers agents to market themselves through the properties they show. It’s an easy algorithm: The more properties you comment on and photograph, the more outbound links the site publishes back to you. A marketing no-brainer for any service provider in the real estate market.

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